What are Listings and Why Do They Matter?

Listings

Here’s Why Listings Matter


Listings are an online summary of essential information for your practice that serve as a powerful tool to help patients find you online and in real life. Here’s what you need to know:

NAP+W

No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included in business listings.

Name
Address
Phone number
+
Website

These four pieces of information are the business listings starter-pack. They provide the basic information potential patients need to have in order to research, contact and locate your practice.

Want to score some major bonus points? Include information like hours of operation in business listings—it’s what patients are most interested in!


Will my listings work?

The effectiveness of a business listing depends on the information’s presence and accuracy. Listings are available through a variety of sources, including search engines, online directories and maps, or social sites. When it comes to listings presence, more is definitely better. Availability on as many sources as possible will create multiple avenues for patients to find your practice. But (and this is a big but), presence only pays off if the listings are accurate. Listings are accurate if the information is correct and consistent across all potential sources. Seems easy enough, right?


Why are listings important?

Listings with good presence and accuracy will undoubtedly pay off for your practice. Here’s how:

No more hide and seek

Just as the brightly lit bat signal guides everyone’s favorite caped crusader (that’s right Superman, we said it!), accurate and readily available listings will help guide patients right to your practice’s door steps.

They even have similar shapes. Coincidence? We think not…

If a business’s listing is incorrect or missing, the majority of patients will feel less confident about the brand, likely leading them to choose a competitor’s product or service. The availability of accurate listings ensures patients are actually able to find brick and mortar locations while they’re open for business. This means money in the physician’s pocket and, just as importantly, it means the practice can be reviewed.

“In my humble opinion…”

An ample review pipeline is an essential tool for developing a practice’s online reputation and fostering brand loyalty. Reviews allow patients to communicate their experience with a physician to potential patients, but if patients can’t find a practice listed online, their opinion of it won’t be well-informed. Accurate listings create the opportunity for transparency between physicians and patients in the form of reviews, and the availability of this information will help increase a practice’s visibility.

All aboard the search engine

Consistent, accurate listings and the generation of reviews will directly benefit a practice’s visibility by boosting its ranking in local search engine results. Search engine optimization is a complex tool, so why not take advantage of it by simply ensuring your practice is listed accurately! Increased visibility means more patients, and what physician doesn’t want that?


Now what?

This listings low-down provides a basic definition and describes the benefits of business listings. Create listings on sites worth lots of points to improve your listings score. We’ve ranked them by importance using a lot of key factors—how many sites reference them, traffic, demographics and more.

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[…] Marketing 6 Reasons Your Local Business Listings Need to Be Accurate 1    By melissaturpin Marketing March 14, […]

[…] management is a part of a greater digital marketing strategy that works alongside review management, business listings, paid search/ads, social media management and SEO to help your Direct Primary Care practice stay […]

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