Review Management Best Practices

Review Management Best Practices Why your practice needs to stop removing reviews 1) People can tell your Direct Primary Care practice is filtering the reviews. 68% of people trust reviews more when they see both good and bad scores (Econsultancy, 2012). People are...

What is Programmatic Advertising?

What is Programmatic Advertising? The advertising world is full of jargon, and new phrases are always popping up. One you may have heard in the past couple of years is “programmatic advertising.” So what is it, and why does it sound so technical? Take my hand and come...

30 Digital Advertising Statistics for DPC Practices

30 Digital Advertising Statistics for DPC Practices While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and patients. Digital advertising is the top of the “new advertising...

The Basics of Online Advertising

What’s Online Advertising? How does online advertising help a local direct primary care practice grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a practice online....