by melissaturpin | Apr 3, 2019 | Marketing
Business Website Essentials Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you...
by melissaturpin | Apr 3, 2019 | Marketing
5 Reasons SEO is Essential for Website Success SEO, or Search Engine Optimization, is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibility. If potential patients can’t find you online, you’re missing...
by melissaturpin | Apr 3, 2019 | Marketing
What is Content Marketing and Why Does It Matter? In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish, especially when the inflated budgets of larger businesses made it difficult...
by melissaturpin | Apr 2, 2019 | Marketing
What is Digital Advertising and Why Does It Matter? Digital advertising is the process of using internet technology to deliver promotional advertising to consumers (patients). Digital advertising encompasses promotional ads and messages that are delivered through...
