The main hallmark of direct primary care (DPC) is working directly with the patients, avoiding the influence of insurance companies or third-party payers. However, there is still value in working with the employers.
Your value is that no one else could possibly do what you do or replace you. You are too important for anything bad to happen. This is why the organization needs you, right? Wrong. This mentality is crippling, toxic, and disastrous for a company.
If we succeed, instead of healthcare being this cold uncertain thing, it will be a highly transparent, free market, high value system that will have more impact in individuals than almost anything else.
Jason Rutz, Partnership and Growth Director of Freedom Healthworks, talks about companies looking to provide Direct Primary Care as a benefit to employees.