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What is SEO and Why Does It Matter?

What is SEO and Why Does It Matter? Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like...

Facebook Advertising vs. Boosted Posts

Facebook Advertising vs. Boosted Posts On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s...

Creating the Perfect Social Post

Creating the Perfect Social Post What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO...

Quality Over Quantity

Quality Over Quantity Direct Primary Care physicians don’t always know what they’re getting into with social posting. Most turn to outsourcing because they don’t have the time to get to know the process and learn to navigate social media. They may as well be holding...