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3 Tips to Make Your Website Actually Useful

3 Tips to Make Your Website Actually Useful Gone are the days of a “form over function” internet. Where once the simple novelty of seeing a business online, in any fashion, was often enough. Now, today’s more savvy audiences simply want to get where they are going. So...

Facebook Advertising vs. Boosted Posts

Facebook Advertising vs. Boosted Posts On the surface boosting content on Facebook seems like a pretty straight forward transaction. The more dollars you spend, the more eyes see your message. While that’s certainly true, to get the most value out of your dollar it’s...

Why is Social Media Important?

Why is Social Media Important? Since the early 2000s, social media platforms have revolutionized the way people connect with one another. Today, there are 2.3 billion active users of social media worldwide. Direct Primary Care physicians who take advantage of the...

Creating the Perfect Social Post

Creating the Perfect Social Post What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO...

What is Digital Advertising and Why Does It Matter?

What is Digital Advertising and Why Does It Matter? Digital advertising is the process of using internet technology to deliver promotional advertising to consumers (patients). Digital advertising encompasses promotional ads and messages that are delivered through...