What is SEO and Why Does It Matter?

Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out on the search engine results pages. This is where your Direct Primary Care practice will get found, or be lost in the world of “second page and beyond.” Your practices’ SEO efforts are what determines your SERP (search engine results page) ranking, and consequently, determines how “findable” you are online to your patients.

Still confused? Basically, SEO is the process of tweaking your website, blog and other online content so that Google, Bing and other search engines will put you at the top of the search results page when patients start looking for you online.

Basic SEO terms


Stands for Search Engine Results Page. The list of results that search engines formulate and present to the user after a search is made. Your SERP rank is where your website/content appears on the list of results.


When one webpage hyperlinks to another website; very popular in blogging and creative writing. The more backlinks your website gets, the better your SERP rank!


A word or phrase that a consumer enters in search. Your website and content should be optimized to draw in the patients who are searching for specific keywords. E.g “direct primary care physician, Carmel, Indiana”


Data that tells the search engines what your web page/content is about. This helps the search engine algorithms know if your content is relevant to what the patient is looking for.

Why does SEO matter to my Direct Primary Care practice?

If you’re thinking “well, that doesn’t matter for my practice,” then you’re wrong! Optimizing your website and blog content with the right keywords, meta data and other SEO factors will be hugely beneficial to your practice.

If you play your SEO cards right, it will get your practice found when patients ask Google and Bing about things relevant to your practice. If you’re a Indiana Direct Primary Care physician, SEO can help you be found whether local Indiana patients are searching “www.dpcindianaphysician.com (you)” or “direct primary care physician in Carmel, Indiana,” or even “who is a good dpc physician in Carmel, Indiana?”!

Here are the four biggest reasons you should care about SEO.


If one person types in “best direct primary care physician in Carmel, Indiana” into Google, and your practice is at the top, then they’re likely going to click on your name. But there isn’t just one person Googling that term—there are thousands. Each person who clicks on your name from Google is another boost to your website traffic, and more potential business and sales for you! Hello SEO, hello more traffic, hello higher revenue!

Offering helpful solutions for patients

Optimizing your content for specific keywords like “patient tips on depression” or “how to lose weight” means that when a patient goes to Google to find answers to their questions, they’ll find you. Creating a name for yourself in your industry as a helpful, informative brand will improve your reputation, and get more patients flocking your way!

SEO makes marketing easier (and cheaper)

If a patient can find you at the top of Google by typing in “best direct primary care physician in Carmel, Indiana,” then why would you need to pay for ad space at the top of the page? SEO is what determines where your practice appears on Google, so optimizing your content for the search engines just makes sense when it comes to where you spend your marketing bucks.

Don’t give business to your competitors

Still not sure why you should use SEO? Well here’s a big one—if you don’t implement SEO tactics for your practice then it’s your competitors who will be found when local patients go looking. Someone has to be at the top page of Google, right? If you’re not employing SEO tactics for your practice, then it will be your competitors who show up when your potential patients turns to Google for advice and answers.

Search Engine Optimization is important to consider when creating and publishing any kind of online content—whether it’s your practice website, blog or otherwise. The better your practice gets at optimizing your content for SEO, the more likely you are to be seen online, and the more business you’ll get to your practice!