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What is Content Marketing and Why Does It Matter?

What is Content Marketing and Why Does It Matter? In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish, especially when the inflated budgets of larger businesses made it difficult...

Digital Customer Service: the 10 Cornerstones

Digital Customer Service: the 10 Cornerstones Customer service is about solving the problems of your patients. Now, companies have to manage customer service across multiple channels. When people have a negative experience online, they blame the company. Not...

Tips for Providing The Perfect Customer Experience

Tips for Providing The Perfect Customer Experience Amazing customer service may seem like a lot of extra work on a short-term basis, but it does improve your brand image and goodwill, which means a lot in the long run. No matter how big or small your Direct Primary...

What is Programmatic Advertising?

What is Programmatic Advertising? The advertising world is full of jargon, and new phrases are always popping up. One you may have heard in the past couple of years is “programmatic advertising.” So what is it, and why does it sound so technical? Take my hand and come...

3 Tips to Make Your Website Actually Useful

3 Tips to Make Your Website Actually Useful Gone are the days of a “form over function” internet. Where once the simple novelty of seeing a business online, in any fashion, was often enough. Now, today’s more savvy audiences simply want to get where they are going. So...