Review Management Best Practices

Review Management Best Practices Why your practice needs to stop removing reviews 1) People can tell your Direct Primary Care practice is filtering the reviews. 68% of people trust reviews more when they see both good and bad scores (Econsultancy, 2012). People are...

What is SEO and Why Does It Matter?

What is SEO and Why Does It Matter? Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like...

Business Website Essentials

Business Website Essentials Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you...

What is Online Reputation Management?

What is Online Reputation Management? A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing...