5 Reasons SEO is Essential for Website Success

5 Reasons SEO is Essential for Website Success SEO, or Search Engine Optimization, is a term you’ve most likely heard before. As digital marketing continues to rise, so does the contest for web visibility. If potential patients can’t find you online, you’re missing...

Digital Customer Service: the 10 Cornerstones

Digital Customer Service: the 10 Cornerstones Customer service is about solving the problems of your patients. Now, companies have to manage customer service across multiple channels. When people have a negative experience online, they blame the company. Not...

What is Programmatic Advertising?

What is Programmatic Advertising? The advertising world is full of jargon, and new phrases are always popping up. One you may have heard in the past couple of years is “programmatic advertising.” So what is it, and why does it sound so technical? Take my hand and come...

Creating the Perfect Social Post

Creating the Perfect Social Post What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO...